Community & Events Marketing Manager
Location: Boston
At Tracksmith, we believe that our community is part of who we are and an integral part of our growth. Tracksmith is seeking a highly motivated individual and experienced community builder to lead our Boston running community. As a member of our community team, you will lead all community programs and initiatives that run out of Boston. This role requires creativity, a love of the sport, great interpersonal skills, and a willingness to hustle. A strong background in coaching and/or working with runners is a plus. This role will require some evening and weekend shifts. This role will work closely with the Tracksmith Community & Retail Teams and report directly to the Director of Retail.
Responsibilities:
Event Activation Support:
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Plan and execute event activations, including community runs, retail pop-ups, product demos, and other marketing events.
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Coordinate logistics for events, including venue selection, setup, signage, materials, and equipment.
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Collaborate with cross-functional teams to ensure smooth event execution, including sales, marketing, and creative teams.
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Assist in managing event budgets, tracking expenses, and reporting on event performance.
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Maximize sales, develop customer relationships, and ensure a positive customer experience.
Retail Support:
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Work closely with the retail team to support in-store marketing initiatives and product launches.
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Coordinate retail merchandising efforts, ensuring brand consistency.
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Assist in the development of retail marketing materials, such as point-of-sale displays, signage, and promotional collateral.
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Follow internal processes and procedures to restock product and samples as needed to support event activations.
Relationship Management:
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Build and maintain relationships with event vendors, suppliers, and retail partners.
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Collaborate with internal teams and external stakeholders to ensure consistent messaging and branding across all activations.
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Provide ongoing support and communication to retail partners, addressing inquiries, and resolving any issues that arise.
Reporting and Analysis:
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Collect and analyze data from events and retail initiatives to measure their effectiveness and identify areas for improvement.
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Prepare post-event reports, including key metrics, insights, and recommendations for future events and retail campaigns.
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Monitor industry trends and competitor activities related to event marketing and retail, providing insights and recommendations to the team.
Requirements:
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Previous experience in field sales, marketing, event management, or retail coordination is highly desirable.
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Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
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Excellent interpersonal and communication skills, with the ability to build relationships with internal and external stakeholders.
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Proactive and self-motivated, with the ability to work independently and as part of a team.
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Proficiency in Google Office Suite.
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Experience with Shopify.
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Willingness to travel to support event activations throughout the United States.
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Flexibility to work evenings and weekends as required by event schedules.
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Clean driving record. Must be willing to authorize a motor vehicle record background check.
The annual salary for this role is expected to be between $60,000 and $80,000 depending on a combination of factors, including the candidate's experience, education, and industry knowledge.
TO APPLY:
If you are interested in applying for this position, please submit your resume to:
community-manager@tracksmith.com.
Due to internet hiring scam attempts, we encourage applicants for open positions listed at Tracksmith to apply through the following site: tracksmith.com/pages/team. All communication with the hiring team at Tracksmith will come directly from a @tracksmith.com email address. Please reach out to careers@tracksmith.com if you have any questions or concerns.